Level: Intermediate (CEFR B1 – B2)
This course teaches the specialist marketing vocabulary that people in this area of expertise use.
Covers all facets of marketing and uses terminology exclusive to this field.
Students can immediately apply vocabulary learned within the lesson to their work environment.
Some of the topics and terminology covered include:
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Marketing Mix
SWOT analysis
Marketing strategy and the marketing plan
Marketing ethics
The market environment
Legal aspects of marketing
Research
New product development
Brainstorming
Product and Service types
Product life cycles
Selling Products and Services
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